Sales and Marketing Management and Planning
sales plan, marketing plan, new product launch, alternate channels, swot, competitive analysis

　　Trade show contests should play a huge role in trade show marketing; after all, it will drive visitors directly to your trade show exhibit. An effective trade show contest produces brand recognition and adds to the visibility of your company at a trade show. It is vital to plan your trade show cont [ ... ]

　　A great number of businesses today participate in trade shows to market their products and services. The problem many businesses face is failing to make a trade show marketing plan, resulting in losing the amount of profit that could be gained by attending just one trade show. [ ... ]

　　I know you don’t have a strategic marketing team. I know everybody in your organization is too busy doing what must be done today to attend one more meeting or be happy about being put on another committee. In fact, even if you thought a strategic marketing team made sense – you wouldn&# [ ... ]

　　I came across an article today that explains how companies can successfully implement a company-mandated sales plan and be sure that all of the salespeople are following it. I found the advice given in that article to be deeply disturbing to me, especially since it is new and not from a twenty-year- [ ... ]

　　Many cars today tell the driver when it is time to perform maintenance. Even better, some tell the driver that maintenance is needed in 1,000 miles with updates along the way. It would be great if as a business executive or small business owner, you had this kind of technology at your fingertips. Un [ ... ]

　　When marketing your business, you do not have to break the bank just so you can have yourself a promotional campaign that can generate leads. These are precisely the times to be conscious of where your hard earned money is going. As such, you really have to look into possible ways that you can save  [ ... ]

　　Marketing involves various stages of advertising, product management, and communications that is geared at expanding product awareness . Other attributes of marketing include: 1) Marketing is an integrated management process, through the whole process of business activities. (2) Marketing is to orga [ ... ]

　　A Good Product Manager plays critical role in a successful product. A successful product is the highest impact contribution that anyone can make in the PD organization. In fact, the number one criteria for selecting a Vice President is the candidate's track record (or lack thereof) of successful p [ ... ]

　　A Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully  [ ... ]

　　It often happens that sales and marketing are always mixed up or confused as the same thing. The reality is that while both sales and marketing are interconnected on some level, they are also very different from one another. These very critical departments in any business organization are in actuali [ ... ]