Written by Many businesses lack a clear plan for growth; Sales and Marketing struggle with plans that are not sufficiently actionable, not aligned to the strategy, not followed, or simply non-existent. Marketing and Sales planning is difficult.
Boot Camp aligns your sales and marketing leaders around a single plan; blisteringly clear and highly actionable; so the confusion that arises from separate marketing plans and sales plans is eliminated. Because they are busy and hard to get together, Boot Camp centers around an intensive preparation before and a comprehensive plan for growth.
The planning program specifically addresses the most common sales and marketing management issues in business today, and delivers you a highly-actionable sales and marketing plan to prosecute your strategy.
Strategy to plan in 3 days
To get things clear before the Boot Camp, you:
- Distill your objectives and strategy;
- Capture key metrics about your sales funnel; and
- Introduce the sales and marketing planning system to your team
To translate your strategy into a clear plan, you then:
- Bring key members of your team together for a sales and marketing planning workshop;
- Model your sales and marketing funnel for the life of the plan;
- Predict gaps in revenue, market size, effectiveness or sales/marketing resources for every stage of the plan;
- Select optimum tactics for the execution of your sales and marketing plan; and
- Set granular objectives for every tactic; for each stage of the plan.
And to translate this into action, you:
- Document your sales and marketing plan as a Funnel Plan – a one page, blisteringly-clear, highly-actionable plan for growth;
- Identify all actions necessary to prepare for the execution of your plan; and
- Dispassionately review your sales and marketing plan, before it is rolled out to your team.
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